Trade show booth with large digital screen displaying brand names like Kenveu, Neutrogena, Aveeno, and Neostrata. The booth features product displays and promotional signage related to hair and skincare.

Kenvue Events

As a newly established consumer health company, Kenvue needed to introduce its corporate identity while bringing its portfolio of trusted brands together in a unified event experience. I developed the event brand strategy and spatial framework, establishing a tiered brand hierarchy that allowed individual brands to lead while Kenvue provided the connective foundation. I balanced brand recognition, peer-to-peer engagement, demonstrations, and off-site interactions while navigating FDA requirements for HCP engagement. The resulting program successfully introduced Kenvue to the events landscape, with approximately 74% of attendees visiting its activations.

ROLE
Event Brand Strategy | Spatial Experience |
Creative Direction

SCOPE
Brand Architecture | Experiential Design |
Internal Team Coordination

IMPACT
~74% Activation Visit Rate | Kenvue Brand Launch

COLLABORATORS
MSM | Kenvue Product Brand Teams

Trade show booth for Neutrogena with multiple display screens and informational signage, visitors walking around, in a large convention center setting.
A trade show booth for Aveeno skin care products with large display screens and signage promoting products for sensitive skin, featuring several people browsing and interacting at the booth.
A booth titled 'Science of Hydration' showcasing Neutrogena skincare products with product displays on illuminated shelves and a digital screen featuring models demonstrating hydration routines.
Trade show booth for Kenvue featuring large teal screens, a central display with product samples, and modern lighting design.
A booth for Aveeno eczema therapy at a trade show or conference. The booth has a large sign with the Aveeno logo and the words "Eczema Therapy." There are digital screens displaying product information on either side of a display of Aveeno products, with shelves backlit with white light. Two women are standing near the booth, one holding a water bottle and the other engaged in conversation in the background.
A large bottle of Neutrogena Hydro Boost cleansing gel with hyaluronic acid, fragrance-free, and hydrating properties, placed on a textured surface in a retail or display setting.
Display shelf with skincare and personal care products, including bottles, tubes, and boxes, in a retail setting.
Photo of four white kiosk booths with touchscreen monitors and QR codes, in front of a large black sign with stylized letters and arrows, at an indoor queue area.
Trade show booth for Neutrogena with a large digital display and visitors walking around.
Display of mannequins dressed in black clothing, positioned on clear platforms, set against a backdrop of light blue curtains and illuminated with bright lighting at a retail store or exhibition.
Close-up of a person wearing a black shirt with pins and badges related to Neutrogena skincare products and science, including a doctor illustration and a skincare jar, on the chest pocket.
Exhibition booth for Neutrogena with mannequins wearing black outfits, digital screens, and signage displaying the Neutrogena logo and products at a trade show.
Crowd of people at a trade show or conference with Overhead banner displaying Kenvue logo and product images.
A woman smiling and looking through an eye examination device in a clinic or optometry office.
White lab coats hanging on black hooks on a white wall, with one coat displaying a label that reads "Neutrogena" and the slogan "Beauty to a Science."
A woman wearing glasses and a white lab coat with Neutrogena branding smiling and holding a container of Neutrogena product. She is at a busy event or conference, with other people in the background and digital screens displaying information.
White shelves displaying bottles of Neutrogena acne wash and boxes of acne patch products, arranged in a neat pattern against a white background.
Three panelists, two men and one woman, seated on chairs during a panel discussion at a conference, with an audience listening attentively.
A woman in a white lab coat demonstrating skincare products at a trade show booth, with informational posters about oat ingredients and efficacy, and a person holding a boom microphone recording the event.
A group of people seated closely together at a conference or seminar, with a blue neon sign above them that says 'Thank You for Visiting'.

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