Interior of a museum exhibit with multiple screens displaying images of children and adults, brick walls, informational panels, and a wooden floor.

Johnson & Johnson Museum

Created to commemorate Johnson & Johnson’s 125-year legacy, the museum required a cohesive experience connecting company history, innovation, and purpose through physical and digital storytelling. I led the brand strategy and coordinated development and execution across exhibit design, environmental graphics, digital integration, signage, and interactive elements. Working with internal and external partners, I shaped the narrative and spatial experience from concept through implementation. The resulting museum transforms the company’s history into an immersive destination that connects visitors to its heritage, Credo, and ongoing commitment to care.

ROLE
Brand Storytelling | Experiential Design |
Creative Direction

SCOPE
Exhibition Design | Environmental Graphics |
Digital & Interactive Experiences

IMPACT
Immersive Brand Experience | 125-Year Corporate Legacy

COLLABORATORS
Gallagher & Associates | Johnson & Johnson Internal Teams

Facade of Johnson & Johnson building with brick walls, illuminated windows, glass entrance, and a sign with the company's name and founding year 1886. Evening setting with lit trees and plants.
An exhibit space with a large curved display of photographs of diverse people, including children and healthcare workers, above a red informational wall. Visitors are observing displays and a table with a world map at the center.
Interior of a museum or exhibition space with red display walls featuring educational information and images about Johnson & Johnson, with large windows, industrial ceiling, and display tables in foreground.
Interior of a museum or exhibition space with large windows, displaying vintage advertisements and informational displays, where two people are examining exhibits at a white table.
Exhibition display panels with information and images about global health initiatives, featuring a large photo of children washing themselves, and text highlighting the impact of Johnson & Johnson's programs in saving lives and supporting families worldwide.
Empty presentation room with wooden walls, a large screen displaying children and the Johnson & Johnson logo for a charity campaign, and empty chairs.

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