Underground subway station with a person walking past tiled walls, advertising posters, and directional signs for downtown and exit.

The Public:
Shakespeare In The Park

At Pentagram, I art directed the execution of The Public Theater’s annual Shakespeare in the Park identity under Creative Director Paula Scher. Scher established the season’s “strange bedfellows” concept and its central bed motif; I refined the creative direction and worked directly with The Public Theater’s production team to bring the identity to life across the final campaign applications. The resulting work translated the concept into a cohesive seasonal identity seen by approximately 100,000 attendees and an estimated 50 million citywide impressions.

ROLE
Senior Designer | Art Direction | Identity Design

SCOPE
Campaign Identity | Campaign Applications

IMPACT
~100,000 Attendees | ~50 Million Citywide Impressions

COLLABORATORS
The Public Design Team | Production Vendor

People waiting in line outside a theatre entrance, with statues of characters from Greek mythology in the foreground and a large sign promoting an event related to Shakespeare and Measure for Measure.
A street poster advertising a Shakespeare play called "All's Well That Ends Well" at Delacorte Theater in Central Park. The poster features a yellow bed with two pillows and a large black ampersand symbol, with details about the performance dates, sponsors, and ticket information.
Two women walk along a sidewalk in front of a lush green park area, wearing casual summer clothing.
A subway or train station poster advertising a Shakespeare in the Park production of 'All's Well That Ends Well,' scheduled from June 6 to July 30, with details about tickets, author William Shakespeare, director Daniel Sullivan, and sponsors such as Bank of America and CBS. The poster features a yellow background and black text, surrounded by white tiled walls.
A white New York City MTA bus with an advertisement for a Shakespeare play on the side, driving on a city street with buildings and pedestrians visible in the background.
Close-up of a magazine or brochure featuring a black and white photo of a man's face with a yellow strip across it. The text on the yellow strip reads, "The Public is the country's de facto national theater." The magazine is placed on a plain white background.
Open booklet with black and white images and text about Shakespeare plays, including 'King Lear', 'Titus Andronicus', and 'Love's Labor's Lost' with quotes, descriptions, and production details.
Open magazine featuring a black-and-white photograph of three men, with one smaller image of two people on the upper left, and text about a February theater production called 'The Total Bent' with yellow highlight on part of the page.

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